“-Our company has a new strategic initiative to increase market penetration, maximize brand… In the same objectives, we start a new project for which we require seven deadlines. I understand your company can help us with this matter? -Of course. Walter here will be the project manager. Walter, we can do this job? -Yes, of course. Anderson here is our expert. Anderson, we’ve got him on today to share his own professional career. -Nice to meet you.”
“-We need you to draw seven red lines. All of them should be penetrated. Some are bleeding and some are transparent. Can you do that? -What exactly did you mean when you talked about the transparent? -Hmm, how can I explain? I’m sure you know what transparent means. -I’ll simplify. A line as such can be drawn with absolutely any ink, but if you want to get a red line, you need to use red ink. Why don’t we draw them with blue ink? -It still won’t work.”
